DCI IN THE GAME Conference 2022
Rewarding Engagement & Creating Conversations
With Downtown Colorado Inc.’s IN THE GAME Conference in our rear view, we wanted to take a moment to reflect on an amazing conference that highlights the collaborative nature of downtowns. The heart of the city is more than just a common term for the urban core - it is an essential trait in their community builders. Working with Kat, Bill and the DCI team with the Carat app made our mission all the more important - empowering local businesses to remain key pillars in their respective communities.
Quick Figures
3,000
Carats Rewarded
75
Destinations to Explore
1,000
Conversations & Check-Ins
120
DCI Explorers
OVERVIEW
Conference Overview
Carat being used for a conference means enabling event producers the flexibility of evolving event schedules, an inbox to share messages and destinations to highlight. Since Carat was built with agility and dynamic data infrastructure in mind, our team was able to adapt the IN THE GAME Conference to the app with ease.
Dynamic Event Schedule
Event Schedule provided an up-to-date schedule that could save event producers hundreds of dollars on print costs.
Destination Directory
Destination Directory included over 75 locations to explore and earn carats from including events, sponsors, tradeshow booths and luncheons to encourage event attendees to check out all that the DCI IN THE GAME Conference had to offer.
Carat Rewards for Giveaways
Destination Directory included over 75 locations to explore and earn carats from including events, sponsors, tradeshow booths and luncheons to encourage event attendees to check out all that the DCI IN THE GAME Conference had to offer.
Conference Badge Check-In System
The Conference used a hybrid between check-in table signage and conference badges for check-ins with guests. Higher level sponsors for the event offered greater rewards to event attendees, providing a measurable benefit to your financial supporters. This model encouraged event attendees to interact with more people, providing over 1,000 interactions across the four-day conference.
Inbox for Event Attendees
The Inbox Feature gave Downtown Colorado Inc. the ability to message its users during the conference, highlighting specific programming and sending users feedback survey links after each day.
Celebrating 40 Years
Taking it back to the 80s: On the last day before the event, DCI’s conference app was re-skinned with a retro 80s aesthetic. This coincided with the Governor’s Awards ceremony, complete with an 80s themed celebration that served as a climax to the conference!
Building your Conference App with Carat
Carat provides conference and event producers a platform tailored to their unique experiences. Blending the lines between mobile passport, event guidebook and AR games, Carat is an overlay that will make your conference a memorable and exciting experience worth exploring from start to finish.
“IN THE GAME was an exciting introduction to the platform. It was certainly a highlight for the conference, providing a fun overlay that started more than a few conversations! I can definitely see how it will enable cities and towns to make tons of their programs more impactful. The Carat team are clearly dedicated to making destinations stronger and more resilient.”
Katherine Correlll
Director, Downtown Colorado, Inc.
Get Started
Carat is a destination and community rewards app that measures impact and user engagement while growing loyalty to local businesses and events.